- The audience of your school magazine. Make sure you break it down into a detailed demographic: age, gender, class, race, interests and beliefs. This relates to your school and you will need to research the population and not just make assumptions.
- What conventions you are going to use to attract that audience and what conventions you are going to subvert (play with/turn on their head).
- How the use of these conventions will help you create a particular representation of your target audience. What kind of “reality” are you trying to create with this representation.
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