But not like that. Time to get serious about your foundation portfolio. Your research and planning should be complete by Christmas holidays. You can choose any of the following tasks in your research and planning, or you may choose to create tasks of your own. I would advise that you complete both the items in yellow before branching out into any other research and planning tasks.
ü Questionnaires for target audience (qualitative and quantitative research) about magazine content, buying habits, hobbies, interests etc.)
ü Mood boards and annotations explaining design choices
ü Target audience profile, including demographic and psychographic information from other research
ü Analysis of similar products (front covers, contents pages and double page spreads) with annotations about housestyle
ü Pie graphs/bar charts from questionnaires
ü Research into articles that are similar to the one you plan to write for double page spread
ü Analysis and annotation of mastheads (both of similar products and other magazines)
ü Shortlisting design choices and showing them to a sample of your target audience. Get feedback from focus groups and adapt your approach as necessary.
ü Mocked up/hand-drawn versions of your cover, contents and double page spread. Flat plans of all three sections.
ü Colour swatches/planning colour schemes
ü Survey of language that is appropriate to your target audience, through analysis of similar magazines. E.g. frequency of buzz words
ü Analysis of mise-en-scene, camera angles and shot types in a range of photography in similar products
ü Plans and sketches of photo shoots
ü Plans for costume and set design for photo shoots
ü Experimentation with fonts
ü Take photos and annotate them. Comment on what worked well and what needs to be improved. Take more photos and make those improvements. Evaluate again. Compare your shots with those featured in similar real media products.
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