Dudes, check out this level 4 candidate:
http://www.joeymorton-as-media.blogspot.com/
This student developed reader profiles when discussing their target audience. It might be worth looking into, but don't let a profile take the place of a discussion about your audience as a group.
http://www.erinwalshasmedia.blogspot.com/
This candidate conducted a focus group and posted graphs and video responses to her final product as part of her evaluation:
http://www.taylakeirasmedia.blogspot.com/
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