Skyfall Marketing - Film and Music Industry

Ok, so here are some links for Skyfall as a case study:

Official website: http://www.skyfall-movie.com/site/

It was distributed by MGM and Sony Pictures Entertainment in 2012.

Partnerships with Heineken is interesting, as they spent almost £30 million on their promotional ad campaign featuring Bond, but none of the green-bottled beer is evident in the film itself!

Coke Zero did a viral campaign by challenging unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie Skyfall. However, the exclusive tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win. http://www.carlinblog.com/now/best-sponsorship-ads-for-007-skyfall Check out the youtube footage of it in action: http://www.youtube.com/watch?v=RDiZOnzajNU I wonder if the tablets they use to show the time were Sony or not? Interesting thought if they were...

Sony Experia marketing stunt in Stokholm:http://www.creativeguerrillamarketing.com/guerrilla-marketing/skyfall-sony-marketing-stunt/

The song: http://www.youtube.com/watch?v=7HKoqNJtMTQ

You couldn't plan for it, but it was extra great publicity all the same. Adele won an Oscar for best song for her hit Skyfall. http://www.guardian.co.uk/film/2013/feb/25/oscars-2013-adele-best-song-skyfall
Stolen directly from Wiki, but relevant all the same:

Release: The premiere of Skyfall was on 23 October 2012 at the Royal Albert Hall in London. The event was attended by Charles, Prince of Wales, and his wife Camilla, Duchess of Cornwall. The film was released in the UK three days later on 26 October and into US cinemas on 8 November. Skyfall was the first Bond film to be screened in IMAX venues and was released into IMAX cinemas in North America a day earlier than the conventional cinema release.

In October 2012 British singer-songwriter Adele confirmed that she had written and recorded the film's theme song with her regular songwriter, Paul Epworth. She later posted the cover for the "Skyfall" sheet music on Twitter, crediting the songwriting to herself and Epworth, with arrangements to both Epworth and orchestrator J. A. C. Redford. The song was released online at 0:07 am BST on 5 October 2012, a day dubbed "James Bond Day" by the producers as it marked fifty years to the day of the release of Dr. No.
The song was nominated for and won the Academy Award for Best Original Song. It was the first time a Bond song had won, and only the fourth time one had been nominated."Skyfall" also won the Brit Award for Best British Single at the 2013 BRIT Awards. http://en.wikipedia.org/wiki/Skyfall